The corona virus almost laid the fashion week flat. Chinese buyers, stylists, journalists and influencers had already canceled their flights to Milan. After the virus panic spread to Italy, Giorgio Armani declared that he wanted to hold his show behind closed doors on Sunday. A fashion show without guests has never been done at Armani! As a precaution, the fashion veteran showed his collection as a live stream on the Internet. The absence of around 1,000 Chinese fashion insiders made us inventive.
Only thicker was applied to Philipp Plein, who ran golden Jeeps with the Plein logo through the center of Milan in advance of the show for advertising purposes.
The invited guests: Artist Alec Monopoly, US Rapper Tyga, US Producer Timbaland and Bodyguard Patrick Baiata accompanied by top model Cecilia Rodriguez and ex Miss Venezuela Ninoska Vasquez.